In Bloom

What a tough year 2020 was!

So many things going on in the world and I feel blessed that you, my wonderful customers helped me into 2021. Without your support this collection would not have been possible.

'In Bloom' couldn't be more aptly named. It is my smallest collection to date in my five years of business, however for myself it is my biggest success. Getting through this tough period of time and out to the other side is an incredible achievement and i need to acknowledge that.

It is a privilege that i get to share these six new pieces with you. They are extremely limited but that makes it all the more special. As Ruffets & Co are striving to become more sustainable, that starts with less waste in the number of items we produce. This is the way we will continue in further collections also. 

Coming to Ruffets & Co throughout 2021 we have another limited swim collection in May/June (this will be our Spring Collection), followed by our matching Lounge Sets in White in August. September will bring our Christmas Swim pieces (yes you read correctly), October will be our four Christmas clothing pieces, then another four items in November but that one is a surprise.

Now for a little bit of background information on how we start our design process.

I always start by choosing my colour scheme for each upcoming season. I select the desigsn i want or create new ones for indivual prints, see what works and what doesn't.

From there samples are created and tweaked. Production starts once i give confirmation and away we go. I am grateful as shipping times seem to have picked up (although still at a premium compared to normal).

This year I am hoping everything will run smoother.

I am hoping you all love our 'In Bloom' Collection as much as myself. Thank you again for your continued support over the last 5 years and welcome to the Ruffets Family those that have recently joined us.

XOXO

Gemma

 

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